Posted by The Huffington Post on 10/6/11 08:19 PM ET
The average 'Walmart mom' may not necessarily care about a reduction in waste or greenhouse gas emissions achieved by removing the dimple from the bottom of a wine bottle, said Brooke Buchanan, the multinational retailer's director of communications for sustainability. "But if we can translate that into cost savings, the message is heard loud and clear."
In this case, the welcomed message is a price rollback of 21 cents on a bottle of Oak Leaf merlot.
